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'''''Save Our Sailors''''' (commonly referred to as '''SOS''') was an online campaign centered around the [[Sailor Moon in North America|English dub]] of the [[Sailor Moon (anime)|anime]]. The members of the campaign were devoted to keeping the show on the air, with the ultimate intention of getting the entire series aired on television in North America. Though the organizers intended well and wanted to see the series, the campaign has garnered criticism by [[Sailor Moon Fandom|fans]].
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{{Website
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| Link Banner      =
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| Name              = Save Our Sailors
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| Type              = [[Fansite]]
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| URL              = http://www.saveoursailors.org
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| Webmaster        =
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| Language          = English
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| Status            = Inactive
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}}
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'''''Save Our Sailors''''' (commonly referred to as '''SOS''') was an online campaign centered around the [[Sailor Moon in North America#English Dub|first English dub]] of the [[Sailor Moon (anime)|anime]]. The members of the campaign were devoted to keeping the show on the air, with the ultimate intention of getting the entire series aired on television in North America. The campaign has also garnered criticism by some [[Sailor Moon Fandom|fans]]. The campaign ended in 2004 as all rights to the dub were lapsing.
  
 
==Controversies Associated with SOS==
 
==Controversies Associated with SOS==
 
===Pop-Tarts===
 
===Pop-Tarts===
SOS decided that the best way to show [[DiC]] the strength of the ''Sailor Moon'' fans was to stage a "procott," in which all of the fans would go buy a particular sponsor's product on a pre-arranged day. According to organizers, this surge in sales would send a message to the sponsor and encourage the completion of dubbing the [[Sailor Moon R]] season, which had been left unfinished by DiC at the time. The product chosen, through a poll administered by SOS, was Kellogg's unfrosted strawberry [http://en.wikipedia.org/wiki/Pop-Tarts Pop-Tarts]. On Saturday, December 14, 1996, fans were asked to go out and buy as many Pop-Tarts as they could, and according to online accounts, many of them did.
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SOS organized a "procott" (otherwise known as a buycott) in which [[Sailor Moon (series)|''Sailor Moon'']] fans would buy a particular sponsor's product on a pre-arranged day.<ref>[http://web.archive.org/web/20031210213318/http://pei.physics.sunysb.edu/~ming/sos/procott/index.shtml Original procott page] (site no longer exists, retrieved from archive.org)</ref> According to SOS, this surge in sales would send a message to the sponsor and encourage the completion of dubbing the [[Sailor Moon R]] season, which had been left unfinished by [[DiC]] at the time. The product chosen, through a poll administered by SOS,<ref>[http://groups.google.com/group/alt.fan.sailor-moon/browse_thread/thread/8769a0bdf9183c58/60f3d1630f26170d?lnk=st&q=&rnum=1#60f3d1630f26170d Poll post on afs-m, November 1996]</ref> was Kellogg's unfrosted strawberry [http://en.wikipedia.org/wiki/Pop-Tarts Pop-Tarts]. Fans were asked to go out on Saturday, December 14, 1996 and buy as many Pop-Tarts as they could, and according to online accounts, many of them did.<ref>[http://groups.google.com/group/alt.fan.sailor-moon/browse_thread/thread/1905ce54ffe991a8/eca3fd86379aa688?lnk=st&q=&rnum=7#eca3fd86379aa688 Pop-Tart Experiences on afs-m, December 1996]</ref><ref>[http://groups.google.com/group/alt.fan.sailor-moon/browse_thread/thread/6bc902bd1f6be4db/df2ea9dcbf9a71c3?lnk=st&q=pop-tarts+group%3Aalt.fan.sailor-moon&rnum=106#df2ea9dcbf9a71c3 Pop-Tarts on afs-m, December 1996]</ref>
  
Before the procott ever took place, however, [[Irwin]] had already arranged to sponsor the rest of the season.
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SOS member Aaron Maupin made the following post on [[alt.fan.sailor-moon]] on December 21, 1996:<ref>[http://groups.google.com/group/alt.fan.sailor-moon/browse_thread/thread/6bc902bd1f6be4db/f572531646cbd9d5?lnk=st&q=&rnum=3#f572531646cbd9d5 Aaron Maupin's response, December 1996]</ref>
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:''Kellogg's is keeping a very strong eye on the sales of their Pop Tarts, with some new technology that, if pressed, I know nothing about.''
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:''Let me explain this Procott for people like Brad who still don't understand what it was.  It was an effort by fans to show advertisers that they _understand_ the way the system works, and that they support advertisers who help pay for their favorite shows.  It doesn't matter who we targetted (Save Our Sailors was very surprised that Pop Tarts won the online vote) because the same message is being sent to all advertisers.''
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:''This may come as a surprise to all the Eeyores out there, but we talked to a lot of people in the television industry about this before we even seriously considered doing it, and they _all_ thought it was a good idea. Recently I had a chance to meet many animation industry employees and talk about our campaign - they were all very impressed with it.''
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It should be noted that before the procott took place, [[Irwin]] had already arranged to sponsor the rest of the season. Soon after, the DiC dub returned to domestic syndication via the [http://en.wikipedia.org/wiki/General_Mills General Mills]-sponsored [http://en.wikipedia.org/wiki/The_Program_Exchange Program Exchange]. SOS claimed that the Pop Tarts-based activism ended up getting ''Sailor Moon'' involved with Kellogg's main competitor.
  
 
===Prince Uranus===
 
===Prince Uranus===
See the [[Prince Uranus]] article.
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(Please refer to the "[[Prince Uranus]]" article.)
 
 
==External Links==
 
* [http://www.saveoursailors.org/ Save Our Sailors website]
 
  
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==References==
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<references/>
 
[[Category: Fansites]]
 
[[Category: Fansites]]
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[[Category: Sailor Moon in North America]]

Revision as of 03:48, 19 January 2018

Website Information
Name: Save Our Sailors
Type: Fansite
URL: http://www.saveoursailors.org
Webmaster(s):
Language: English
Status: Inactive

Save Our Sailors (commonly referred to as SOS) was an online campaign centered around the first English dub of the anime. The members of the campaign were devoted to keeping the show on the air, with the ultimate intention of getting the entire series aired on television in North America. The campaign has also garnered criticism by some fans. The campaign ended in 2004 as all rights to the dub were lapsing.

Controversies Associated with SOS

Pop-Tarts

SOS organized a "procott" (otherwise known as a buycott) in which Sailor Moon fans would buy a particular sponsor's product on a pre-arranged day.[1] According to SOS, this surge in sales would send a message to the sponsor and encourage the completion of dubbing the Sailor Moon R season, which had been left unfinished by DiC at the time. The product chosen, through a poll administered by SOS,[2] was Kellogg's unfrosted strawberry Pop-Tarts. Fans were asked to go out on Saturday, December 14, 1996 and buy as many Pop-Tarts as they could, and according to online accounts, many of them did.[3][4]

SOS member Aaron Maupin made the following post on alt.fan.sailor-moon on December 21, 1996:[5]

Kellogg's is keeping a very strong eye on the sales of their Pop Tarts, with some new technology that, if pressed, I know nothing about.
Let me explain this Procott for people like Brad who still don't understand what it was. It was an effort by fans to show advertisers that they _understand_ the way the system works, and that they support advertisers who help pay for their favorite shows. It doesn't matter who we targetted (Save Our Sailors was very surprised that Pop Tarts won the online vote) because the same message is being sent to all advertisers.
This may come as a surprise to all the Eeyores out there, but we talked to a lot of people in the television industry about this before we even seriously considered doing it, and they _all_ thought it was a good idea. Recently I had a chance to meet many animation industry employees and talk about our campaign - they were all very impressed with it.

It should be noted that before the procott took place, Irwin had already arranged to sponsor the rest of the season. Soon after, the DiC dub returned to domestic syndication via the General Mills-sponsored Program Exchange. SOS claimed that the Pop Tarts-based activism ended up getting Sailor Moon involved with Kellogg's main competitor.

Prince Uranus

(Please refer to the "Prince Uranus" article.)

References

  1. Original procott page (site no longer exists, retrieved from archive.org)
  2. Poll post on afs-m, November 1996
  3. Pop-Tart Experiences on afs-m, December 1996
  4. Pop-Tarts on afs-m, December 1996
  5. Aaron Maupin's response, December 1996