Sailor Moon in Sweden

Swedish TV logo.

Sailor Moon in Sweden refers to the Swedish translations of the Sailor Moon anime and the Sailor Moon anime comic.

Anime

Translation and Channels

The Swedish dub included the show's first and second seasons. It premiered in Sweden in February 1996 on TV4's weekend morning children's programming block "Junior." At that time, they only aired up through episode 23, and the show did not return until January 1999; in the second run all episodes up to episode 76 were shown, before the show was pulled off again in December 2000. In June 2001, TV4 started airing the show for the last time, beginning from episode 21. After episode 88 was shown in late August 2001, TV4 let their license expire, and they stated they would not renew it again. The dub was later sold to Kanal 5, where it ran until July 2004. Kanal 5 skipped episode 88 the first two times the series aired, for unknown reasons, but it was aired in subsequent broadcasts.

Scanbox Sweden released three VHS tapes, with two episodes each, on Christmas 1996 which featured episodes 1-7, except episode 4. In late 2000, TV4 Vision released episodes 1-18 on 6 VHS tapes through Warner Home Video, each containing 3 episodes. Those tapes used cover art from the German video release and featured artwork from Sailor Moon S and Sailor Moon SuperS, which were never dubbed nor broadcast in Swedish.

The Swedish TV translation was made by Olav F. Andersen, who also wrote new Swedish lyrics for the opening and ending songs, and doubled as a voice actor. He translated the dialogue from English-language scripts that were provided by Toei; he has later remarked that the scripts' linguistic quality was "atrocious."

The Swedish dub has also been shown in Finland on SubTV, with Finnish subtitles. The Swedish-Finnish translation was done by Arja Sundelin.

The translations described below refer to the Swedish TV dub, not necessarily to the Swedish editions of the anime film comic.

Names

Original	Swedish
Usagi Tsukino	Annie Tsukino
Ami Mizuno	Ami Mizuno
Rei Hino	Rai Hino
Makoto Kino	Mako Kino Makoto (episode 55)
Minako Aino	Arianne Aino
Sailor V	Sailor Fem (Sailor Five)
Chibiusa	Chibusa
Mamoru Chiba	Mamoru Jiba
Tuxedo Mask	Maskerade Rosen(Masked Rose)
Moonlight Knight	Månljusets Riddare(Knight of Moonlight)
Queen Serenity	Drottning Selene
Queen Beryl	Drottning Morga
Jadeite	Jedyte
Nephrite	Neflite
Zoisite	Zoysite
Kunzite	Kunta
Ail	Ale (pronounced "ah-leh")
Prince Dimande	Prins Diamund
Saphir	Saffir
Koan	Kermasite
Berthier	Bertesite
Calaveras	Calver
Petz	Petzite
Esmeraude	Esmeralda
Death Phantom	Dödens Fantom (Phantom of Death)
Naru Osaka	Lima Osaka
Gurio Umino	Umino Gurio
Yuuichirou Kumada	Yushi Kumada
Shingo Tsukino	Shino Tsukino
Ikuko Tsukino	Ikoko Tsukino

• Some websites claim that Ami's Swedish name was Ami "Muzino." She was called that in the introductory presentation used in episodes 14-25, apparently because of a script typo that was copied into the following episodes, but her last name was given as "Mizuno" in all other instances.

• In a couple of early episodes, Princess Serenity's name was translated as though it were a phrase, so she was called "the princess of serenity."

• The dub names of Jadeite and Zoisite were not translations, but were written to be pronounced in Swedish. The same was not true with Nephrite, however; even though his name was spelled with an "e" at the end, the letter was silent in the dub.

• Saphir's name was directly translated to the Swedish word for the gem: Saffir.

Terms and Item Names

Original	Swedish
Sailor Senshi	Sailorhjältinna (Sailor Heroine) (episodes 1-37) Månhjältinna (Moon Heroine) (episodes 38-69) Sailorsoldat (Sailor Soldier) (episodes 70-88)
Silver Crystal	Den heliga Silverkristallen (The Holy Silver Crystal)
Shitennou	De fyra stora (The Four Great Ones)
Spectre Sisters	Hemsökelsens fyra systrar (the Four Sisters of Affliction)
Makaiju	Djävulsträdet (the Devil Tree)
Youma	Demon
Cardian	Cardian or Tarot monster
Droid	Droid or Dryod
Odango Atama	Lilla stumpan (see below)

• Luna P was unnamed in the Swedish translation.

• The Black Crystal used by Nephrite and Zoisite and the Evil Black Crystal used by the Black Moon clan were both called "den svarta kristallen" (The Black Crystal) in Swedish.

• "Lilla stumpan" is an affectionate but somewhat condescending way of addressing small girls, which can be translated as "sweetie" or "darling." By using it, the dub Mamoru teases Annie for her youth and/or immaturity, not for her hairstyle.

Censorship and Changes

• Episodes 49, 54, and 68 have never been aired in Sweden (though as far as anyone knows, the episodes were dubbed). It was first blamed on "technical errors" with the tapes. A spokesperson later said the error was that the vocal tracks of the songs in those episodes could not be separated from the background music and sound effects, and that the network had skipped the three episodes rather than show Japanese-language singing. Despite this explanation, episode 21 was always aired in every run with the song "Tsukini Kawatte Oshioki yo" intact, but a separate source has confirmed that the presence of "Japanese music videos" in those episodes had been a reason for removing them. In Finland these episodes were aired in Japanese.

• Episode 89 was never dubbed nor aired. The translator has said that he had 89 scripts delivered to him, but was told not to translate the last one.

• "Moonlight Densetsu" and "Heart Moving" were the only theme songs given Swedish vocals (both sung by voice actress Annelie Berg; see this page for translations). In episodes 27-46, the second opening and ending animations were replaced with the original ones used at the start of the series, and the new ending song "Princess Moon" was replaced with "Heart Moving." New opening and ending animations from episode 47 onwards were kept. "Otome no Policy" was replaced with "Heart Moving" at first, but from episode 58 the ending music was a karaoke version of "Otome no Policy."

• Other than in episode 21, and the three removed episodes, all songs heard during episodes were deleted from the Swedish soundtrack (including "Moonlight Densetsu" in episode 46 even though it was available in Swedish). In episode 62, the deleted song "Onaji Namida wo Wakeatte" was replaced by "Heart Moving."

• Zoisite became a woman. A long-lived fan rumor claimed that the change had been done because having a gay baddie in a children's show in Scandinavian and Nordic countries would be considered homophobic. Official sources have instead claimed that the original Zoisite seemed so feminine to the dubbers that they did not notice the character's voice belonged to a man.

Voice Actors

The Swedish dub was made for the channel TV4 in the PangLjud (now MorganKane) studios in Stockholm.

Original	Swedish
Annelie Berg	Annie Tsukino/Sailor Moon/Serenity Petzite
Annica Smedius	Ami Mizuno/Sailor Mercury Lima's mother Momoko Momohara
Maria Weisby	Rai Hino/Sailor Mars (episodes 10–57)
EwaMaria Björkström-Roos	Rai Hino/Sailor Mars (episodes 58–88) Chibusa
Irene Lindh	Mako Kino/Sailor Jupiter Queen Morga Miss Haruna Annie's mother
Charlotte Ardai-Jennefors	Arianne Aino/Sailor Venus Queen Selene Ann Calver
Louise Reader	Luna Sailor Pluto
Staffan Hallerstam	Artemis Neflite Annie's father Rai's grandpa Ale (episodes 58–59) Prince Diamund
Fredrik Dolk	Mamoru Jiba/Maskerade Rosen/Endymion/ Månljusets Riddare (episode 59) Umino Gurio FM No. 10 Boss
Anna Norberg	Lima Osaka Queen Metallia Zoysite's Youma; Kunta's youma Kermasite Esmeralda Unazuki Furuhata
Olav F. Andersen	Jedyte Kunta Ale (episodes 47–57) Rubeus Saffir Episode Announcer
Sanna Ekman	Zoysite Jedyte's youma Bertesite Most Black Moon droids
Dick Eriksson	Motoki Furuhata Shino Tsukino Yushi Kumada Månljusets Riddare (episodes 50–57) Wiseman Kyusuke Sarashina

• Charlotte Ardai-Jennefors was accidentally dropped from the list of voice actors shown during the opening. The fans, who had spent years discussing which of the other actors could be making that voice, did not find out that she had been involved in the show until 2003.

Transformations and Attacks

Sailor Moon

Original	Swedish	Translation
Moon Prism Power, Make Up	Månprisman, förvandla mig! (episodes 1-2, 4) Månprisma, förvandla mig! (episodes 3, 5-10, 12-13, 16-20, 24-47) Månkraft, förvandla mig! (episodes 11, 14-15, 21-23) Månprismakraft, förvandla mig! (episodes 48 and 51)	Moon prism, transform me! Moon prism, transform me! Moon power, transform me! Moon prism power, transform me!
Moon Crystal Power, Make Up	Månkristallkraft, förvandla mig!	Moon crystal power, transform me!
Moon Power [disguise] ni nare	Månessens, förvandla mig till en... Månpenna, förvandla mej till en... (episode 52)	Moon essence, transform me into a... Moon pen, transform me into a...
Moon Tiara Action	Måntiara attack!	Moon tiara attack!
Moon Tiara Stardust	Måntiarans stjärnstoff!	Moon tiara's stardust!
Moon Healing Escalation	Månläkning, verkställ!	Moon healing, execute!
Moon Princess Halation	Prinsessläkning, verkställ!	Princess healing, execute!
Moon Crystal Power	Månkristallkraft Prinsessläkning, verkställ!	Moon Crystal Power Princess healing, execute! (episode 71)
Sailor Moon Kick	Sailor Moon Attack!	Sailor Moon Attack!
Sailor Body Attack	Sailor Mega-Attack!	Sailor Mega-Attack!

Sailor Mercury

Original	Swedish	Translation
Mercury Power, Make Up	Merkuriuskraft, förvandla mig! Merkuriuskristallkraft, förvandla mig! (episode 58)	Mercury power, transform me! Mercury crystal power, transform me!
Mercury Star Power, Make Up	Merkuriuskraft, förvandla mig! Merkuriuskristallkraft, förvandla mig! (episodes 67, 72, 75, and 87)	Mercury power, transform me! Mercury crystal power, transform me!
Sabão Spray	Bubbelspray! Dubbel bubbelspray! (episode 13) Silverbubbelspray! (episode 56+)	Bubble spray! Double bubble spray! Silver bubble spray!
Sabão Spray Freezing	Silverbubbelspray! (episode 53) Bubbelspray! (episode 57)	Silver bubble spray! Bubble spray!
Double Sabão Spray Freezing	Silverbubbelspray!	Silver bubble spray!
Shine Aqua Illusion	Silvervattenspray! (episode 62) Merkurius kraftstråle, attack (episode 67) Silvervirvelillusion (episode 71+)	Silver water spray! Mercury power beam, attack! Silver whirlpool illusion!

Sailor Mars

Original	Swedish	Translation
Mars Power, Make Up	Marskraft, förvandla mig! Marskristallkraft, förvandla mig! (episode 58)	Mars power, transform me! Mars crystal power, transform me!
Mars Star Power, Make Up	Marskraft, förvandla mig! (episodes 63 and 71) Marskristallkraft, förvandla mig! (episodes 67, 72+)	Mars power, transform me! Mars crystal power, transform me!
Fire Soul	Eld kraft! (episode 10) Eldsjäl! Hämndens eldsjäl! (episode 43) Eldsol! (episode 55) Eld och solfågel! (episode 57)	Fire power! Fire soul! Fire soul of revenge! Fire sun! Fire and sun bird!
Fire Soul Bird	Eld och solfågel!	Fire and sun bird!
Burning Mandala	Eld och solfågel! Eldsjäl! (episode 72)	Fire and sun bird! Fire soul!

Sailor Jupiter

Original	Swedish	Translation
Jupiter Power, Make Up	Jupiterkraft, förvandla mig! Jupiterkristallkraft, förvandla mig! (episode 58)	Jupiter power, transform me! Jupiter crystal power, transform me!
Jupiter Star Power, Make Up	Jupiterkraft, förvandla mig! (episodes 65 and 71) Jupiterkristallkraft, förvandla mig! (episodes 67, 72+)	Jupiter power, transform me! Jupiter crystal power, transform me!
Supreme Thunder	Blixt och dunder!	Thunder and lightning!
Supreme Thunder Dragon	Blixt och dunder orkan!	Thunder and lightning hurricane!
Sparkling Wide Pressure	Jupiter kraftstråle, attack! (episodes 65-71, 78) Jupiter kraftsfär, attack! (episode 72+) Jupiter jordfräs, attack! (episode 81 only)	Jupiter power beam, attack! Jupiter power sphere, attack! Jupiter cultivator, attack!

Sailor Venus

Original	Swedish	Translation
Venus Power, Make Up	Venuskraft, förvandla mig! Venuskristallkraft, förvandla mig! (episode 58)	Venus power, transform me! Venus crystal power, transform me!
Venus Star Power, Make Up	Venuskraft, förvandla mig! (episodes 65 and 71) Venuskristallkraft, förvandla mig! (episodes 67, 72+)	Venus power, transform me! Venus crystal power, transform me!
Crescent Beam	Venusstråle, attack! Venus kraftstråle, attack! (episodes 78 and 86)	Venus beam, attack! Venus power beam, attack!
Crescent Beam Shower	Venusstråle, dubbelattack! (episode 52) Venusstråle, attack! (episode 57)	Venus beam, double attack! Venus beam, attack!
Venus Love-Me Chain	Venus kraftstråle, attack! Venus kraftsfär, attack! (episodes 78, 82, and 86) Venus attack! (episode 76)	Venus power beam, attack! Venus power sphere, attack! Venus attack!

Chibiusa

Original	Swedish	Translation
Luna P Henge Luna P Magic	Hokus pokus	Hocus pocus

Group Attacks

Original	Swedish	Translation
Sailor Teleport	Sailor Teleport	Sailor Teleport
Sailor Planet Power Sailor Planet Attack	Sailor Attack	Sailor Attack

Anime comic

The anime film comic was published in Sweden in two editions, each 48-page issue covering one episode of the anime.

Bonnier Carlsen, one of Sweden's oldest and largest magazine publishers, wanted to release the Sailor Moon manga in 2004, but had to cancel these plans because they could not secure a Swedish license.

First edition

The first edition was published by Semic Press between July 1996 and December 1997 and was translated from the Italian version. It was published bimonthly at first, but starting 1997, it was published monthly, before returning to being published every other month due to declining sales. Occasionally they would have a low-budget item as an extra, such as sticker puzzles or Sailor Moon paper dolls. There were 12 issues published in total. The editorial staff consisted of Siv Jensing (editor, responsible publisher), Birgitta von Schoultz (Swedish layout; Karin Thorell in the first issues), Felicia Stålkrantz (writer, alias "Luna") and one or more unnamed translators.

Cover of issue #3, published 1996.

Issues published in 1996:

1. Super-flickas kamp mot ondskan! (Super-girl's fight against evil!; episode 1)
2. Ondskans boning! (The abode of evil!; episode 2)
3. Mysteriet med den mystiske sömn-blommen (The mystery of the mysterious deep-sleep flower; episode 3)

Issues published in 1997:

1. Farlig musik (Dangerous music; episode 6)
2. Dags för en ny hjältinna: Sailor Mercury! (Time for a new heroine: Sailor Mercury!; episode 8)
3. Mysteriet med tiden (The mystery of time; episode 9)
4. Välkommen Sailor Mars! (Welcome Sailor Mars! episode 10)
5. Spårlöst försvunnen från drömlandet (Gone without a trace from the Dreamland; episode 11)
6. Jedytes undergång (Jedyte's downfall; episode 13)
7. Farlig tennis (Dangerous tennis; episode 14)
8. Mysteriet med kärleksbreven (The mystery of love letters; episode 19)
9. Den stora maskeradbalen (The grand masquerade ball; episode 22)

Second edition

The second edition was published by Egmont monthly between 2000 and 2001. The first six issues were reprints from the first edition but subsequent ones were translated from the German version. Olav F. Andersen himself assisted this release, which was of a higher budget than the original one. The editorial stuff consisted of Tord Jönsson (responsible publisher), Anna Ling Meijer (editor) and Carin Bartosch (translator).

There was a massive leap from episode episode 28 to episode 47 in 2001, which was done because the publishing company wanted to catch up with the episodes which were then airing on TV.

Cover of issue #12, published 2000.

Issues published in 2000:

1. Superflickas kamp mot ondskan (Super-girl's fight against evil; episode 1)
2. Dags för en ny hjältinna: Sailor Mercury! (Time for a new heroine: Sailor Mercury!; episode 8)
3. Möt Sailor Mars! (Meet Sailor Mars!; episode 10)
4. Jedytes undergång! (Jedyte's downfall!; episode 13)
5. Farlig tennis (Dangerous tennis; episode 14)
6. Mysteriet med kärleksbreven (The mystery of love letters; episode 19)
7. Limas första kärlek (Lima's first love; episode 23)
8. Förräderiet (Betrayal; episode 24)
9. Möt Sailor Jupiter... den fjärde Sailor-kämpen! (Meet Sailor Jupiter... the fourth Sailor Warrior!; episode 25)
10. Den heliga kristallens splitter (The shards of the sacred crystal; episode 26
11. I en klass för sig (In a class of its own; episode 27)
12. Självporträttet (Self-portraits; episode 28)

Issues published in 2001:

1. Sailor Moons återkomst (The return of Sailor Moon; episode 47)
2. Prorfilmmingen (Pro-filming; episode 48)
3. Vårfest (Spring festival; episode 51)
4. En kyss, en kyss... (A kiss, a kiss...; episode 56)
5. Det mystiska rummet (The mysterious room; episode 58)
6. Det mystiska rummet, del 2: Trädets hemlighet (The Mysterious Room, Part 2: The Secret of the Tree; episode 59)
7. Det okånda bårnet (The unborn child; episode 60)
8. Annies krossade hjärta (Annie's broken heart; episode 61)

Trivia

• Episode 19 had no Swedish title.

• The translator has made the script for episode 54 available, which revealed that both "Hottokenai Yo" and "Eien no Melody" were translated into Sweden. "Eien no Melody" was also given a Swedish title, "Den eviga kärlekens sång" (The song of eternal love).

• Episode 45 had the sinister-sounding title "Sailor Moon och Döden" (Sailor Moon and Death).

• In the 1980s, Sailor Mercury's actress Annica Smedius worked for a couple of years as a private investigator.

• Before she went into acting, Zoysite's actress Sanna Ekman had a career as a professional dancer. She was one of the background dancers in the video for Vanilla Ice's song "Ice Ice Baby."

• Sailor Mercury seldom got to say "kristall" (crystal) in her second transformation, and usually continued to say "Merkuriuskraft" (Mercury power). This was probably because "Merkuriuskristallkraft, förvandla mig" (Mercury crystal power, transform me) was too long to say. She never said "kristall" when they united their powers for teleport or a common attack either.

• Mamoru accidentally called Natsume "An" in episode 50, despite not knowing her true identity.

• Moonlight Knight said absolutely nothing for the entirety of episode 51.

• In a minor continuity error, all the Senshi transformed with "<planet> kristallkraft" (crystal power) in episode 58, even though they had not yet powered up.

• Sailor Mars' and Sailor Venus' attack names were changed around a lot. Fire Soul got several new names used only once. Venus Love-Me Chain alternated between being called a beam and a sphere (as did Sailor Jupiter's Sparkling Wide Pressure, to a lesser extent), and was simply called "Venus attack" in one episode. Some of these attack names were in rather obvious contradiction to what could be seen onscreen - e.g. calling Burning Mandala a bird, or Venus Love-Me Chain a sphere.

• Attack names would occasionally be modified after the current situation in the episode. Sailor Mercury covered an entire airport in fog in episode 13, using "Dubbel bubbelspray" (Double bubble spray). In episode 43, when Sailor Mars attacked after having to watch Sailor Moon get tormented, she used "Hämndens eldsjäl" (Fire soul of revenge). When Jupiter fired Sparkling Wide Pressure into the ground to stop two Droids from retreating that way in episode 81, she yelled "Jupiter jordfräs, attack" (Jupiter cultivator, attack).

• Rei's chant Akuryo Taisan became "Evil spirits, begone," or at least something to that general effect. When she used the full chant, the nine words would either become brief prayers (to various spirits, or to fire itself) or be replaced by random syllables.

• "Eldsjäl" (Fire soul) was used despite it being a common term in Swedish; it refers to a person who works hard with something he/she is emotionally committed to. "Fire souls" are often found as driving forces behind fan movements or non-profit organizations.

• When the channel Kanal 5 bought the series, they insisted that the main character's name was "Bunny" (they had most likely been given a press summary translated from German). Fans wrote to them again and again for years telling them that she was actually called Annie and that they could check for themselves if they would only watch a couple of minutes of any episode. Still, they kept on using "Bunny" on their home page, in press notes, and in TV previews, for as long as they aired the show.

• There is an accidental reference to the English dub in episode 56. The fight over who gets to play Snow White is infamous in the English dub because Makoto's claim to have the biggest breasts was changed into Lita saying she has most talent. In the Swedish dub of the same scene, Rai said she should get the part because she has the most talent. (Talent was not mentioned in the original version, where Rei said she had most class.) Mako then replies that she has the biggest breasts.

References

• Sailor Moon på svenska (in Swedish)

• Sailor Moon in Sweden (in English)